YOUR COMPANY'S BRAND IS IN GOOD HANDS
AFRO TECH
DIGITAL MARKETING SKILLS PROGRAM
Talent Is Everywhere. Opportunity Isn’t.
AfroTech was created to give students practical, realworld digital marketing skills they can use to build businesses, pursue careers, support organizations, and create new sources of income.
Through hands-on training, students learn how the digital tools they use every day can become tools for entrepreneurship, employment, communication, and economic opportunity.
Under Resourced Does Not Mean Incapable.
Our goal is simple: give students access to the knowledge, strategy, and confidence they need to compete in an increasingly digital world.
About The Program
AfroTech is a hands-on learning experience developed by The Jared Dalton Agency and Alphasen Consult to introduce high school students and emerging professionals to the fundamentals of modern digital marketing.
The program has been delivered to students in Ghana in partnership with local educators and community partners, combining international marketing experience with examples and strategies that make sense in the students’ own communities.
Rather than focusing only on theory, participants are challenged to apply what they learn. Students begin thinking like marketers, entrepreneurs, content creators, strategists, and business owners.
What Students Learn?
Participants are introduced to the building blocks of a successful digital presence, including:
From Traffic to Trust to Transaction
One of the core principles of the program is understanding the customer journey:
TRAFFIC → TRUST → TRANSACTION
Getting attention is only the beginning. Students learn how businesses use digital marketing to attract an audience, build credibility, develop relationships, and ultimately turn attention into action.
The tools will continue to change. Strategy is what makes the tools work.