In today’s digital era, gaining a competitive edge for a business is impossible without leveraging social media marketing. With over 2 billion monthly users, social media has the power to make or break your business.
But the question stands, how to use social media to grow your business in 2022? Look no further as we have rounded up the five simple steps for any business to use social media properly.
1. Make a Comprehensive Plan
First things first, make a social media marketing plan. Without a solid plan, you have no clear direction to pursue your business’s long-term objectives.
Take some time to jot down your short-term and long-term social media marketing goals. They should be clear, specific, measurable, and attainable. Plus, keep tabs on how your primary competitors are using social media. Even if you don’t want to copy their tactics, just get an idea of how they are trying to engage the audience.
Similarly, check the social media marketing plans of successful businesses in other industries as well. Take inspiration from their strategy and assess how can you imitate the successful methods.
2. Know Your Audience
Without having a clear understanding of your targeted audience, growing your business on social media is nothing but a pipe dream. Gather data on your customers from different sources. Dig deeper to learn basic information about your customers including their gender, age group, income group, demography, and more.
With modern analytics, it won’t take much effort to find out your primary customer base.
3. Choose the Right Platform
Not all social media platforms are created equally and the same goes for the functions they serve. Avoid making assumptions about which social media platform your potential audience is using the most.
This requires you to conduct some research of your own to understand how specific customers spend their time online. Note that an average internet user has more than 8 social accounts, so you can target different audiences on different platforms, even for different purposes.
For instance, it’s an established practice to generate leads and boost your audience on Facebook and Instagram and use Twitter for customer service. Don’t forget TikTok if you’re planning to target young people.
4. Create Captivating Content
No matter how good your marketing plan is, you need to create captivating yet informative content for the audience. Understand what your audience wants to see on your page. It should be clear, concise, and most importantly, relevant to the product or service you’re offering. But avoid posting content just for click baits.
Spend some time researching and writing promotional content that must be eye-catching. Viewers must learn more about your business from your social media posts.
5. Track Your Progress to Expand the Targeted Audience
Last but not least, use social media analytics to assess how your audience is responding to your content. Keep an eye on metrics including:
· Comments, positive or negative
Use these metrics, plus the follower count, to measure your progress and adjust your marketing strategies accordingly.