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Why You Should Have a Google Business Profile!

Statistically speaking, Google holds a whopping 92% of the global search engine market share. No matter the nature and size of your business, almost all your customers are going to the same place to learn more about your product/service – Google.

That’s why creating a Google Business Profile is so important for any business. It is a free business listing from Google that allows you to provide details of your business, including your location and services/products.

Still couldn’t decide whether you should have a Google business profile or not? We have rounded up 4 compelling reasons to remove your doubts:

1. Get Yourself Discovered in Google

This account provides an easy way for your potential customers to locate your physical footprint. It ensures anyone who searches your business’s name on Google gets exact same location of your store via Google maps.

Plus, they get additional information like your contact number and email to get in contact with you and ask any questions they have. As a general rule, the easier it is for new customers to contact you or reach your shopfront, the more likely they are to do business with you.

In addition, your Google profile also improves your local SEO. That is, the people searching for the relevant service/product in your area automatically land on your business profile.

2. Win New Customers Through Reviews

In today’s world, online reviews are the lifeblood of any business. They are little testimonies of actual customers who weren’t paid by the brand for marketing.

What Google profile does is combine all your positive and negative reviews at one place, allowing everyone to see and read them. All of it helps future potential customers decide which businesses to visit and products to buy.

Thus, work on customer service delivery to get positive feedback on your Google profile. It will help you build trust and credibility in the eyes of future customers.

3. It Lets You Advertise for Free

Another compelling benefit of having a Google Business Profile is it is essentially a Google advertisement – both quick and free. Once you list your business on “Google My Business”, you begin to receive plenty of visits to your website right away. In addition, your customers are able to track and visit your offline store using Google Maps.

But note that this feature shouldn’t discourage you from using Google Ads or SEO marketing.

4. Gain valuable Insights

The Google My Business dashboard gives you key insights on your audience and local search performance. In general, here are the five important analytics you get:

· Views: The number of people that have checked your business profile or posts.

· Engagement: You can see how your audience reacts to the content you post.

· Clicks: It shows how many times your website link has been clicked

· Audience: It gives you a brief overview or summary of people who are following your business like their gender, country of origin, age, and more.

· Search Terms: Gives you a detailed report to understand your potential customers better and tailor the marketing strategies accordingly.

Using this real-time information, you can analyze your marketing strategies and determine the types of marketing materials that attract the customers the most.

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